George K. Walker Introduces a New Line of Floral Designs



George K. Walker Florist, a family-owned business, has been part of Winston-Salem for 56 years and has been the go-to floral, all occasion resource for many individuals, families, and businesses. “We are thrilled to introduce our new line of floral designs, our Masterpiece Collection,” shared Julianna McCarthy, family owner and Senior VP of Marketing and Communications. “The line was introduced on our website (sendroses.com) on June 15. The Masterpiece Collection is an exclusive line and has been developed by our talented floral designers to address our customers’ requests for ‘statement floral pieces.’”

“We are proud of our creative design team,” explained Julianna. “Many of our designers have been with us for more than seven years. The Masterpiece Collection is the result of their ideas and skills. With years of design experience, our senior designers mentor and share their techniques with newer team members, allowing creativity to evolve into this new collection.”

The Masterpiece Collection incorporates premium flowers and greenery not typically used in most arrangements.   For instance, a Masterpiece Collection may include one of three types of orchids (dendrobium, oncidium, and cymbidium), thistle, garden roses, ranunculus, craspedia, kale, dianthus, or eucalyptus (spiral and seeded). As a standard practice for all George K. Walker floral arrangements, farm fresh flowers and greenery are incorporated into the designs.

In addition to premium flowers and greens, the containers used for this collection are considered keepsake vases and are specifically selected to add to the overall sculptural aesthetics. Some containers are eight-inch squares; some are decorative silver glass globes; while others are wooden rectangular box containers.

Rest assured, Masterpiece Collection arrangements are statement pieces. Dimensionally, the Tenderness arrangement measures 29” wide by 19” tall and the Still Life, 28” wide by 35” tall. These arrangements will get attention with their unique look and variety of flowers.

The collection currently includes six arrangements and may expand up to nine. As with all collections, the floral designs will be adjusted seasonally to include flowers available at that particular time of year.

George K. Walker’s local, same-day delivery area encompasses Forsyth and all surrounding counties. For nationwide delivery, the shop partners with an expert network of Teleflora florists to fulfill out-of-town orders.   Photographs of arrangements created on-site in the shop are provided upon request so that clients can see the completed arrangement as delivered.

“By adding the Masterpiece Collection to our extensive line of floral options,” Julianna shared, “we are continuing to meet the needs of our clients and offer even more options. Our goal is to explore ways to enhance our designs and offer the best in floral arrangements to our clients. We’re available to assist in selecting just the right arrangement for the occasion.”

Visit George K. Walker’s floral design shop at 1491 S. Stratford Road and meet Teresa Delpizzo, the Store Manager. She and the design team look forward to creating a special arrangement just for you. Their hours of operations are Monday through Friday from 7:30 am to 6:00 pm, Saturday from 7:30 am to 4:00 pm, and Sunday from 10:00 am to 2:00 pm. To ensure same day delivery, place your order before 2:00 pm. Contact them via phone at 336.722.7673, toll-free at 888.722.7673, or via e-mail at email@sendroses.com. Visit their website (GeorgeWalkerFlorist.com) and follow them on Facebook.

 


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