Growing a Business
Hip Chics Boutique & Gifts recently celebrated its 10th anniversary. It is hard to believe that the success of this flourishing Clemmons boutique started in the back of a minivan. Years ago when Kristina Prysiazniuk, owner of Hip Chics, was looking for a “little something to do” while her children were in school, she began selling jewelry to employees on their lunch break in the parking lots of local banks, schools, and area businesses.
When invited to set up a table inside a business located in the heart of Clemmons, Prysiazniuk traded in her mobile boutique for a stationary presence. Her eye for stylish accessories filled a niche in the local fashion scene as evidenced by items selling out on a frequent basis. Growing demand for her chic jewelry selection led to Prysiazniuk subletting a corner of the shop. This serendipitous move paved the way for Prysiazniuk’s retail launch of Hip Chics Boutique & Gifts in 2007.
Hip Chics Boutique & Gifts quickly filled to capacity with unique gifts, contemporary accessories, and eager shoppers. It was not long before Prysiazniuk realized more room was needed. As the client base and inventory steadily grew through the years, so did the acquisition of space. Today, Hip Chics fills 5,400 square feet with some of the most distinctive gifts, jewelry, clothing, and accessories in the area. Prysiazniuk jokes, “The only way we can grow any larger at this point is to build up!”
The original Hip Chics Boutique team consisted of Prysiazniuk, Stacy (her accountant and friend who still works there today) and one employee. Today, Hip Chics employs 30 women – many from the early years remain on board today. “It is critical to have a committed staff,” states Prysiazniuk. “At Hip Chics Boutique & Gifts, we are a family,” she shares with a smile.
Prysiazniuk knows that staying current and being willing to take strategic new steps are critical to continued success. Answering questions such as “What’s trending?” and “What should be our focus?” must be at the forefront of all decision making. Six years after opening Hip Chics, Prysiazniuk made a bold move – adding boutique clothing, shoes, and accessories to the expansive collection of unique gifts customers came to expect for holiday, special occasion, and ‘just because’ purchases. Logan, Prysiazniuk’s daughter, has been instrumental in growing this part of the business. With her keen eye for fashion, she is the perfect market companion to help Prysiazniuk with apparel purchases.
In October 2015, Prysiazniuk acquired an adjacent space, tore down the divider wall and, with room to diversify, launched the Urban section with clothing and accessories to complement the existing boutique apparel offerings. In addition to contemporary clothing, this expansion allowed Prysiazniuk to offer an impressive selection of prom dresses. Four months of the year, stunning prom dresses line the walls of the Urban section to offer teens a personal shopping experience that cannot be found in department stores. What a wise decision this has proven to be! In less than two years, Hip Chics has helped hundreds of girls say “Yes!” to their dream prom dress.
While there is no replacing the exceptional customer service and merchandise selection offered at Hip Chics Boutique, Prysiazniuk realizes that online shopping is the wave of the future. In order to meet the needs of those who are unable to come to the boutique during shopping hours or live far away, Prysiazniuk recently hired a full-time employee to keep the website content current and fresh. Local patrons who see new merchandise on social media (and understand how quickly popular items sell out) can order online and make use of local pick up later. Whether down the street or on the west coast, online shopping makes it possible for everyone to purchase the perfect gifts, contemporary accessories, and trending clothing, regardless of zip code.
While online shopping presents a convenient option, locals know a Hip Chics in-store experience cannot be replicated. “Some days people just need to get their Hip Chics fix,” Prysiazniuk chuckles. Warm greetings, soothing music, scented candles, and smiling faces beckon customers to come in and have a closer look at the latest arrivals. These personal touches and attentive customer service are simply not available with a virtual shopping experience.
Prysiazniuk says with conviction, “When you shop local, so much of the money goes back into the community. For example, in 2016, Hip Chics gave back to over 100 local organizations, schools, and churches.” She reflects on the ways God has blessed her family through the years and shares, “While some in the business world warned me that showcasing Hip Chics as a ‘business of faith’ may ‘do something’ to my sales, well…it sure has… and I give God all the glory.”
Be sure to visit Hip Chics Boutique at 2668 Lewisville-Clemmons Road in Clemmons! Or visit their online store at HipChicsBoutique.com. Store hours are Monday, Tuesday, Wednesday, and Friday, 9 am – 6 pm; Thursday, 9 am – 7 pm; Saturday, 10 am – 5 pm; Sunday, Closed.
What was once considered a part-time hobby turned into a thriving business – surpassing Prysiazniuk’s wildest dreams!