As if shopping at Southern Ties weren’t already cozy enough, Heather Martens and her team have stepped things up another delicious notch. Now when you make a visit to the much-loved Farmington boutique, you’ll enjoy a warm treat from their recently added, and complimentary, gourmet coffee and tea bar.
It’s the little things that make a huge difference – don’t we all know that?
“We’ve spent time over the last several months working to tweak our atmosphere just a little,” says Heather, who founded the popular boutique ten years ago. “We want to make this the most pleasurable shopping experience possible!”
There are countless reasons to make Southern Ties a regular shopping stop, primarily the most amazing collections of jewelry, apparel, boots, shoes and inspirational home accents around. But if you haven’t discovered their colorful, eclectic location in the Old General Store circa 1873 in picturesque Farmington, you absolutely must. The building itself exudes a charm you won’t find in many other places, has vintage counters and original hardwoods, and is listed on the National Registry of Historic Places. Formerly known as Haj-Paj Boutique, the switchover to naming the shop Southern Ties was meant to reflect their southern roots – a “feel” you’ll notice right away – and the warm kinship and camaraderie they’ve developed within the community.
You’ll only drive 20 minutes from Winston-Salem to shop their unique collections, but you’ll feel many more miles away from the hustle and bustle. Most of all, you’ll feel relaxed.
“We are fine-tuning the overall shopping experience,” explains Heather, who hopes these subtle changes will take away a bit of the stress and bring the joy back to choosing amazing gifts for the special people in your life.
Every Thursday from now until Christmas Southern Ties will be open later – until 7:00 p.m. – for shoppers who need a few extra hours in their December days. They will also tempt you with complimentary wine, along with the coffee and tea bar, plus door prizes throughout the evening and the unmistakable personal service you won’t find anywhere else.
Southern Ties has always offered complimentary gift packaging and wrapping, so when you leave the boutique, you’re ready to present your gift to the lucky recipient. That’s an especially welcome perk at the holidays, and combined with the savvy staff’s knowledge of every item in the boutique and trained eye for each detail involved in choosing the perfect gift, it’s a bonus for the giver as well!
“We have brand new merchandise arriving every single week,” says Heather, explaining how Southern Ties keeps their inventory so fresh. With regular staff meetings to introduce her team to new items and keep them up-to-date on trends, she knows that the retail business is so much more than simply buying product and that being able to guide your customers in making the best choices for themselves and those on their gift list keeps them coming back.
“We have so many regular customers who visit once a week just to see what’s new!” she says.
That’s the best part, as there’s always something new and inspiring at Southern Ties.
Join them to find perfect gifts for your friends and family – and a little something for yourself! Southern Ties is located at 1896 Farmington Road in Farmington. Regular boutique hours are Tuesday – Friday, 10:30 a.m. – 5:30 p.m. and Saturday 10:00 a.m. – 4:00 p.m., with additional Thursday hours through Christmas. Call them at 336-940-5501 for more information and follow Southern Ties Boutique on Facebook and Instagram.