This month, Nu expression is launching a new series of articles focusing on the challenges faced by small business owners. Over the coming months, we will share about Dunn and Bradstreet Credit experience, overcoming the Do-It-Yourself mentality, and bringing credibility to your business, but this month (by request of Ms. Keela Johnson), we are sharing 10 Myths of Why You Don’t Need a Website!
I don’t need a website because…
1. I HAVE AN AD IN THE YELLOW PAGES.
When was the last time you personally picked up a phone book to look up a number? My guess is it’s been quite a while. Your potential clients aren’t doing it either.
2. MY CUSTOMERS WILL TELL THEIR FRIENDS WHERE TO FIND ME.
Yes! Yes, they will. So now your new customer knows they need to find you the next time they need your services. A few months pass and it’s time to buy. But wait. Where did Joe say to go again? I’ll do a Google search, and then I can recognize the business name from there. With no website, what will they find?
3. I DON’T HAVE A BRICK AND MORTAR BUSINESS – I WORK OUT OF MY HOME.
Plumbers, electricians, mechanics. Anyone who works out of a service vehicle and not their home still has a need for a website, because you won’t be on the road working, if you can’t be found!
4. I’M NOT SELLING A TANGIBLE PRODUCT.
Many websites aren’t built as an eCommerce store. They are built for information. Why? Because customers will buy from someone they know, like and trust. And what better way to build many relationships at once than with an online presence?
5. I HAVE MORE BUSINESS THAN I CAN HANDLE RIGHT NOW.
We all hope to have this problem in our business! More customers than we can service? Hallelujah! But one of the most important rules of sales is to keep the sales pipe full. If you aren’t continuing to reach new clients when business is good, and instead wait until you are slow, surviving the downtime can be catastrophic.
6. I SELL MY PRODUCTS IN MY STORE, NOT ONLINE.
For certain niche businesses that is enough, but why limit yourself? So many businesses that start out as just a storefront grow into the world of eCommerce and greatly increase their sales. And after all, isn’t that the name of the game? More sales!
7. I WORK FOR A NON-PROFIT SO WE DON’T NEED A WEBSITE.
Non-profits may need websites more than almost anyone else! There are now so many organizations competing for limited donors that it is more important than ever to utilize the internet to grow your supporters. And make it easy for them to donate, on the spot!
8. I’M ON FACEBOOK.
Excellent! Everyone should be on Social Media sites allowing you to shout to the rooftops about your business, and also letting your top clients sing your praises as well. But what happens when Facebook goes away? Maybe not for a while, but eventually it will and your fans will no longer have a place to connect with you. What happens when Facebook changes its algorithm (again!) of who sees your posts and your engagement drops drastically? Using Facebook now to drive your fans to a website that you control, ensures they will be able to interact with you when the inevitable happens.
9. I DON’T USE MY COMPUTER.
Just because you don’t use your computer to search for suppliers or other information, doesn’t mean that the majority of potential clients aren’t looking for you there! According to the U.S. Census Bureau, in 2012, almost 80% of homes had a computer with internet access.
10. “THE BEST THINGS IN LIFE ARE FREE!”
But this saying doesn’t apply to websites. It costs money to get a professional looking site that will attract customers. Plan for it, because this is the one time I will say having no website is better than having one that is unprofessional.
If you are ready to take your business to the next level, I encourage you to contact a Professional Web Designer (not your daughter’s boyfriend who “knows” computers). Nu expression would love to hear from you, but even if it’s not Nu, please choose wisely in who you are willing to trust with the future of your business.