Autumn Chic at Penny Lane Boutique: Shop Local in Clemmons this Fall



 

Looking to update your fall wardrobe by shopping local? Trade out your summer florals and sundresses for flannels and flare jeans. Whether you’re adding popular, trendy crop tops and shirt jackets to your closet this season, or you’re in search of classic cardigans to layer up for chilly weather, the team at Penny Lane Boutique will help you heat up your style as the days get cooler.

In the heart of Clemmons, Penny Lane Boutique draws in locals and out-of-town visitors on a daily basis. Shop owner Chris Hambrick is a resident of Clemmons herself and loves the small-town feel of the area, which allows her and her team to foster friendly relationships with regular customers. In February 2013, Penny Lane first opened as a shop for upcycled furniture before becoming a clothing and accessory boutique. Chris didn’t expect Penny Lane to transform into a boutique until she began receiving positive feedback from customers when the furniture store began carrying accessories such as cardigans and wraps around the holidays. Once the world of clothing and apparel piqued her interest, it soon became clear to Chris that carrying a full inventory of furniture along with clothing would be overwhelming. Soon enough, she bit the bullet and made the decision to transition from selling furniture to fashion. From an exciting new business venture to a stylish local favorite, Penny Lane Boutique shed its former furniture skin and rapidly became a Clemmons staple.

Penny Lane Boutique offers shoppers a wide variety of clothing items and accessories for all ages, personalities, and budgets. While the boutique is especially popular among 25 to 30 year-olds, young and older adults have no issue finding pieces to buy that catch their eye. According to Chris, even her 75-year-old mother rarely leaves the store empty-handed, and neither does Chris’s 19-year-old daughter. With such versatile pieces to choose from, Penny Lane is the ideal shop for a Saturday morning girls’ day out.

To set Penny Lane apart from other great boutiques in the Triad, Chris keeps the shop’s emphasis on unique clothing items and accessories instead of gifts and collectibles. From cozy athleisure to dresses for a night out, browse the racks at Penny Lane for any occasion.

According to Chris, stocking the boutique’s shelves with classic staples is imperative, but she likes to add her own personal, funky flair to much of the boutique’s inventory. Although the shop doesn’t currently sell plus-size clothing, many brands sold online and in-store such as Z Supply carry sizes ranging from extra-small to extra-large to fit all body types.

Over the last year, Chris and her team at Penny Lane adapted to challenges presented by the pandemic and upgraded their customers’ online shopping experience. By utilizing the CommentSold mobile shopping app, online shopping has never been easier or more interactive. Penny Lane customers can snag their favorite items while tuning into the boutique’s weekly live streams after-hours on the Penny Lane app and on Facebook. First-time app users can take 20% off their first purchase by using the offer code “FIRST” at checkout. Additionally, Penny Lane participates in a rewards program through the app, allowing customers to earn rewards through purchases and customer referrals. As a matter of fact, referred customers receive a discount as well. To make things even easier, all online or in-app purchases can be shipped to customers’ homes or picked up in-store.

Ready to get started? Visit Penny Lane Boutique on Tuesdays through Fridays from 10:00 a.m. until 5:00 p.m., or on Saturdays from 10:00 a.m. to 4:00 p.m. To shop online, visit the shop’s website at pennylanebtq.com and download the CommentSold mobile app to your smartphone or tablet. Watch the team weekly on Facebook Live and register using the link pennylane.commentsold.com to start shopping. Follow @penny_lane_boutique on Instagram to stay up to date on the latest sales and hot new items. For all other inquiries, call the boutique directly at (336)-661-8336.


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