Bet The Farm! By Antwain Tate Goode, PhD

About the Author:

Dr. Antwain Tate Goode, Ph.D., is originally from Richmond, Virginia, and has called Winston-Salem home for the past sixteen years. He has strong ties to High Point University, having earned his MBA at HPU’s Norcross Graduate School and served as an adjunct professor of sales and marketing. He received his Ph.D. from Capella University with a concentration in organization and management, specializing in leadership. Dr. Goode is well known in the industrial supply chain sector with 25 years of experience working with clients such as Vulcan Materials, RJR Tobacco, K&W Cafeterias, Krispy Kreme and more. His consulting firm, Tate Consulting, offers programs on safety, supply chain training, transformational leadership, and development.

Dr. Goode is a strong believer in faith, family and community involvement. His love for his family is clear in his conversation and his book. He serves as the Assistant Scout Master for Troop #731 (his son Harrison’s troop).   He is a member of the Winston-Salem Chamber of Commerce, the Urban League, the Rotary Club, and recently attended the Winston-Salem Ministers’ Conference.

Dr. Goode’s commitment to motivate and inspire his family, friends and those who read his book, as well as those he works with in his business life are exemplified in his personal stories shared throughout his book.

Inspiration for Bet The Farm!:

Dr. Goode was inspired to write Bet The Farm! for his children, Kennedy and Harrison. As Dr. Goode shared, “Bet The Farm! was originally planned as a roadmap for my children to use. It’s designed to give them the tools they will use throughout their lives for their success.”   He shared that both his children have already prepared their Mission Statement (their personal constitution) and are honor students at their respective schools.

About Bet The Farm!:

Bet The Farm! is a working guide to self-development and fulfillment. It is packed with personal illustrations from Dr. Goode’s life that reinforce the lessons and concepts designed to help the reader become his or her best self. His White Shirt story is a perfect illustration of working hard and paying your dues to get where you want to be.

The chapters build, one on another, to achieve a well-rounded professional, grounded in faith, family, and common courtesy with a strong work-life balance. For example, Dr. Goode stresses the value of writing thank you notes. Not e-mail or text thank you notes, actually handwriting a personal thank you to those met in day-to-day business, and he encourages his readers to make it a practice to write at least one a month. Dr. Goode stresses basic concepts that sometime get lost in the rush of getting the job done, such as being punctual, giving a proper handshake, taking time for one’s creative self, dressing in a professional manner, and showing up prepared for the job at hand.

There are bulleted lists for ease of reference, illustrated graphics to validate points, and workspace for the reader to practice the chapter concept in real time. Dr. Goode’s personal reflections are entertaining and thought provoking. Bet The Farm! may have been written as a guide for his children; however, aspiring professionals, those seeking direction on careers, or seasoned pros can find both inspiration and excellent references within Bet The Farm!

Where to buy Bet The Farm!:

Dr. Goode shared that Bet The Farm! may be purchased via his consulting firm’s website (Tate,, or Barnes & Be sure to locate his booth at the upcoming Bookmarks’ Festival of Books & Authors on September 8-10 held in downtown Winston-Salem at the Milton Rhodes Center for the Arts. He will have Bet The Farm! available, as well as the launch of his second publication.

Dr. Goode plans to host a mixer at the Nissen Building in the near future (check Tate for more information). He is also available for seminars and speaking engagements, bringing the dynamics of Bet The Farm! to life and engaging/challenging his audience to reach their personal goals. As he shared in the book’s introduction, “You have what it takes today to make your tomorrow Great!”