BY MARTIE EMORY
So much more than a catchy t-shirt sporting your company logo or a promotional postcard landing in prospective customers’ hands, Casey Creative strives to build solid, lasting relationships with all its clients, from small, local businesses to bustling companies of over 1,000 employees.
Backed by some amazing woman power, owner Roger Casey launched Casey Creative early in 2018, following a successful sales career where he discovered the magic of mixing concise strategy with a healthy dose of creativity. He and his all-female staff of three – Danielle (director of operations), Carolyn (operations manager and account manager), and Dara (marketing manager), along with his wife, Candie, who stays actively involved in the business – are masters at anything that is imprinted, fabricated, or designed!
A franchise of Ohio-based Proforma, Casey Creative specializes in print materials, promotional products, corporate apparel, labels, packaging, signage, direct mail, and specialty digital marketing for an impressive list of over 600 clients. Casey stresses his company wants to ensure the money a client designates for their marketing budget will generate a real, lasting value for the long run. Partnering with Casey Creative gives clients the benefits of being backed by a large company – including finding the best prices and most exciting opportunities – while keeping things local for daily operations.
“Seventy-five percent of our clients are in North Carolina, with most located right here in the Triad,” says Casey, who broadens his company’s networking opportunities while working with several specialty organizations and several different Chambers of Commerce, including the Lewisville-Clemmons Chamber of Commerce. His staff knows the value of working in the local market – they most recently created the full signage campaign for the Winston-Salem Dash as they transition from BB&T Ballpark to Truist Stadium. They have also produced a good deal of PPE in the past few months.
“I’m proud of the way we approach what we do,” says Casey. “We don’t simply hand a potential client a catalog or two and wait for them to order something imprinted – we offer a complete collaborative approach that covers every aspect of their business.”
From custom branded apparel and sharply styled business cards to web design and social media management, the Casey Creative team is equipped to work within any industry, with a hands-on approach to what will always offer the best return for the client. Initial meetings begin with getting to know as much as possible about the business or project, understanding their budget, and focusing a keen eye on their end goals. For small businesses – including many local ones – Casey encourages a social media campaign that is more deliberate than simply generating daily posts. Keeping the business/client relationship as interactive as possible is vital in what is our ever-changing world!
Casey Creative operates remotely, with their staff all working from home, giving them the flexibility to meet and engage with clients and new businesses on a regular basis, in a wide variety of settings. From healthcare, automotive, education, and retail, to real estate development, sports, and technology, all receive the team’s best efforts for both tangibles and the bigger picture, total branding.
“We love being part of the community, with a homegrown feel,” says Casey.