Having just celebrated 39 years as part of a family-owned business they could not possibly love more, the connection of the ladies at Fraleigh’s Boutique just continues to grow stronger in a year surely filled with twists and turns.
“The year 2020 has, by far, been the most challenging,” says Donna Merriman, who opened the popular Clemmons boutique with her mother, Mary Frances Bingham, in 1981. “We are grateful for all our loyal customers who continued to patronize us during the shutdown, and to all those who to this day, choose to shop with us.”
While it may have been a challenge to keep customers interested in changing up their wardrobes these past few months, Fraleigh’s is known to play the role of “personal shopper” and has never strayed from their ultimate goal of making every patron feel comfortable and confident! As for next year and turning 40 – the boutique will definitely celebrate in a BIG way!
Timing is everything, as we’ve all learned, and just as it was when Donna and Mary combined their dreams to open the business, it was also perfect timing when Donna’s daughter-in-law, Ally, stepped in to play a larger role in managing the everyday operations of the boutique. When Mary had to cut back on her involvement due to health reasons, she knew Fraleigh’s would still be in the best of hands. (By the way, that clever name was born of a combination of elements of both Mary and Donna’s middle names: Frances and Leigh!)
The rewards of running a successful local business have been many, on both professional and personal levels.
“Being part of the community and celebrating accomplishments such as being in business this long, is truly something special,” explains Ally. “When you have the opportunity to spend time with your customers and get to know them on a personal level – that’s what makes it all worthwhile. Our customers are truly part of our family; we celebrate, grow, and cry together year after year.”
Timing also translates to trends, as during the past year our wardrobe needs may have shifted slightly! Known for a mix of everything from comfortable jeans to sophisticated cocktail attire – always available in sizes two to 20W – has never made more sense, as our workdays may be calling for more casual looks these days, but when life’s special moments arrive, knowing where to come for an especially beautiful outfit is a blessing. The Fraleigh’s fashion experts are ready to offer styling advice that includes selections of shoes, scarves, bags, and jewelry. With the timing of weddings these days, couples are often modifying their plans to suit a tighter schedule, leaving mothers and grandmothers of both the bride and groom with less time to shop. Fortunately, Fraleigh’s has always been a go-to for the most stylish moms!
“We’re really hitting both ends of the spectrum,” says Ally. “Most people are looking for more casual items to incorporate into their daily lives, instead of needing something new to ‘go out’ in. But on the other hand, we’ve sold a lot of mother-of-the-bride and formal dresses in the last three months.”
Even if Christmas unfolds a little differently this year, gift-giving is surely not canceled, and the Fraleigh’s staff has ideas when you’re ready to tackle your gift list.
“Our Covi Wraps are a wonderful gift for the woman in your life who simply has everything,” explains Ally. “One size fits all, they are ideal for year-round wear, and they come in over 20 colors! We also offer a wide selection of Brighton Jewelry and other collectibles that provide perfect gift options.”
Let’s face it, this is THE perfect Christmas to treat yourself, too, with a new piece of jewelry or stylish sweater to brighten your mood, and Fraleigh’s will make that personal shopping easy – and festive – with their annual Holiday Open House taking place Thursday, December 10 through Saturday, December 12, with Ladies’ Night Out on Thursday from 4 p.m. – 7 p.m. Shoppers will enjoy a 20% off sale storewide (excluding Brighton and formalwear), a relaxed atmosphere, and complimentary gift wrapping, as well as the personal expertise of the Fraleigh’s staff to lead you to the perfect purchases!
Come visit Fraleigh’s Boutique at 2626 Lewisville-Clemmons Road in Clemmons, 336-766-7440, and follow them on Instagram @fraleighsboutique and at Fraleighsboutiquenc.com. Boutique hours are Monday through Friday 10 a.m. – 5 p.m. and Saturday 10 a.m. – 4 p.m.