‘Go Local’ to Support Your Community



For several years the catch phrase ‘Go Local’ has become quite popular, but do you know why you should ‘Go Local’ in your shopping and entertainment choices? In a world that continues to become less individualized and more about the masses, communities that preserve their one-of-a-kind businesses, artisans and entertainers have an economic advantage and stand out from the crowd.

Keeping Money in Your Community

When you buy from local entrepreneurs or support local artisans, you have an economic impact on your community. Locally owned businesses, in comparison to ‘chain’ stores, invest a much larger share of their revenue back into the community, eventually enriching the whole community. Statistics have shown that when you buy locally, more of your money stays local, thus building the economic base of where you call ‘home.’

A Little Something Different

Many local businesses offer items that you won’t find at big-box retailers. Artisans market their creations to local businesses giving you the opportunity to support both the artisan and the local retailer. Small businesses tend to select their products and merchandise based not on a national sales plan, but on their own interests and those of their community, specializing in more ‘niche’ items, guaranteeing a much broader and unique range of product choices.

Create Good Jobs

Collectively, local businesses employ more people than non-local businesses in many areas. In some sectors, local businesses provide better wages and benefits than their big-box or ‘chain’ counter parts.

Inspired Artists Tend to Inspire Others

Every performer or musician has a beginning. At a time when getting heard and booking that next ‘gig’ is what life is about, but without the support of their community and a local fan base, an artist doesn’t go very far. Local venues often have entertainers that are known in their community, but the best way to get known is to be supported by a wider fan base. In our area, bands like Norlina and Surry Line, with members from the area, have become very popular and continue to bring in bigger audiences with each performance.

A Sense of Well-Being

Instead of making a trip to the shopping center, why not visit a local boutique when you need that perfect gift? Many local shops are in smaller shopping areas, making for easier access and more unique items. By shopping at local businesses, you are helping to sustain a vital part of your community and help the area’s economy. When you know that your purchase at a business is helping the community you live in, you have a sense of well-being.

Supporting Charities in the Area

Statistics show that local businesses are generous to charities in the community, more so than a chain store. By keeping money local, small businesses can invest back in the organizations that serve their community, and that support those causes that are more ‘home’ based.

The Triad is very special with the small businesses we have, but to keep those businesses, artisans and musicians in our area, we, as a community need to support them through our purchases and attendance at events. What benefits local businesses and artisans, in turn, also benefits our local economy, too.


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