Goldman Center for Facial Plastic Surgery

When the decision is made to seek facial plastic surgery, it is important to be as informed as possible before any procedure is done. While recommendations from others can be helpful, you need to know that your doctor understands you and your needs throughout the process.

An Experienced Facial Specialist

There are many plastic surgeons available for consideration, but when it comes to facial plastic surgery, Dr. Neal Goldman offers something many do not. “If patients come to see me, they are seeing someone who is not doing body, tummy, breast, or hand work; and in fact, my Winston-Salem practice is entirely limited to facial aesthetics, so they are truly getting a facial specialist,” said Dr. Goldman.

68---Goldman-2-sfwThis is immensely beneficial for those patients looking for a doctor with the experience one would expect before a facial plastic surgery procedure. As a facial specialist, Dr. Goldman offers facelifts, neck lifts, brow lifts, midface suspensions, eyelifts, aesthetic nasal concerns and ear reshaping, as well as procedures such as Botox and Juvederm. “If people are unsure as to whether or not they are good candidates for any procedure, they should consider coming in for a consultation,” said Dr. Goldman. “Using computer imaging, we can look at their photographs, discuss options that are available and decide together if it is an option that is reasonable to pursue.”

Dr. Goldman’s emphasis on patient care really sets him apart, as he chose training that would ensure the highest level of expertise regarding the doctor-patient relationship – which is especially important in plastic surgery. Dr. Goldman began his education at Duke University and then studied medicine at the University of Rochester in New York because of the focus the program placed on the bio-psychosocial model of medicine, which emphasizes the doctor-patient relationship. He then completed two fellowships at the University of Washington in cosmetic and reconstructive surgery of the face, head and neck, as well as cranial-maxillofacial surgery. He is double board certified by the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology Head and Neck Surgery.

HUGS (Help Us Give Smiles)

For Dr. Goldman, medicine was always a goal. “I wanted to be a physician since I was five years old,” he said. “I have always had the idea in my head that being a doctor meant international medicine. With HUGS (Help Us Give Smiles) I have rediscovered the reasons that I became a doctor to begin with. HUGS is an organization that helps with congenital deformities such as cleft lip, cleft palate, and microtia.”

A cleft lip is a physical split or separation of the two sides of the upper lip and appears as a narrow opening or gap in the skin of the upper lip. A cleft palate is a split or opening in the roof of the mouth. Surgery to repair a cleft of any kind is a highly individualized procedure that’s intended not only to close the defect, but also help restore function and a more normal appearance.

Microtia is a congenital deformity where one or both ears are poorly developed, absent, or malformed or underdeveloped. To repair microtia, cartilage from several ribs is removed through an incision on the child’s chest. The cartilage is then meticulously carved and pieced together to form an ear framework. This framework is buried under the scalp and after the ear has healed, more surgeries are required to complete the reconstruction such as elevating the framework to support glasses. This surgery demands precise surgical technique combined with artistic creativity.

Because the microtia surgery takes multiple stages, the HUGS model has become one of continuity.  The same physicians, surgeons and 68-Dr.Goldman6063-sfwanesthesiologists, as well as recovery nurses, operating room nurses and floor nurses, go to the same countries on the same week of every year working with the same families and their children. In one week, the mission team typically performs between 40 and 80 procedures. “These missions are the best weeks of my year. The families are wonderful and grateful for our help. The camaraderie of the team is outstanding and heartwarming.”

HUGS goes to Ecuador, Guatemala and Vietnam and is looking to add a new country, Peru, in 2016. Though this organization is small, it is making an immense difference in the lives of the families it touches. “Our organization is small compared to organizations such as Operation Smile,” said Dr. Goldman. “We provide all the equipment, drugs, supplies and travel expenses for the team members. There is only one paid employee, our coordinator, and everyone on the team contributes, so all donations can be used as effectively as possible. Every small amount makes a difference. People can contribute to this nonprofit by sending a check to ‘HUGS Foundation’ in care of our office.”


The support of Dr. Goldman’s practice is evident by the patients who know his dedication to providing the best care possible when meeting someone considering facial plastic surgery. Come for a consultation with Dr. Goldman, who is looking forward to meeting you and discussing your particular facial aesthetic issues. The Goldman Center for Facial Plastic Surgery is located in Kinderton Village at 108 Dornach Way in Advance. For more information, call 336.245.9595, or visit the website at