Grassroots – Making the Holidays Even Merrier By Giving Back

The holidays are here! This is such a magical time of year full of festive decorations, delicious seasonal comfort food and fun holiday parties and celebrations. Whether you have an office party around the corner or are hosting a Christmas party at your home, you will want to look your very best – Grassroots is the place to go to give you just the right look for all the festivities!

Besides the right look, Grassroots offers limited edition gift sets full of Aveda products for everyone on your list. “Our Aveda gift sets are only offered during this time of year to provide value pricing on your favorite products and gifts,” said Co-owner Jennifer Couch. “We have limited edition products with the aroma Candrima, which has an uplifting aroma of ginger lily and ginger. Our gift sets start at $19 and go up to $60. At Grassroots, our focus with Aveda gift sets is to help our guests find the perfect gift to give anyone on their holiday list. We have gift sets with special products only available during the holiday season, or we can put together as a set anything the guest wants to give. Guests can come by anytime to work with our guest care team to help them find the perfect gifts this holiday season.”

Grassroots will host a special VIP event on Thursday, November 30th which will include special promotions for all who attend. Everyone is invited! Those who are not familiar with Aveda products can learn all about them at this event. “Aveda is a plant-and-flower-derived product line that is recognized by PETA as animal friendly,” said Couch. “Our aromas are naturally derived and not synthetic, they are manufactured by 100% wind energy and they give back to communities around the world, as well as protecting wildlife.”

The focus on giving back is not just apparent in the product line the stylists at Grassroots use, but also in other charitable causes to which they dedicate themselves. This year, Grassroots is adopting a family for Christmas through Brenner Children’s Hospital. “Crystal Trent, one of our stylists, is a volunteer at Brenner’s,” said Couch. “Her daughter, Mollie, is a former patient, and she wanted to give back the way that people gave to them during their time at the hospital. We are adopting a family with three children – all little boys ages 2, 10 and 15 – for the Christmas holiday. The 10-year-old is a newly diagnosed cancer patient at Brenner’s. We will be providing gifts for the children per their wish lists and a Visa gift card for the parents for meals or whatever they need. We will be accepting monetary donations for the family in the salon through December 15th. Also, during the week of December 4th, 10% of all product sales will go to the family.”

So, if you need the perfect gift for someone on your list, a new ‘do for an upcoming event or to spread cheer through charitable giving, Grassroots is the place to be. Make sure to call for an appointment early as the holidays tend to get booked up quickly!

Grassroots will be closed Thursday, November 23rd and Friday, November 24th for Thanksgiving, as well as Monday, December 25th for Christmas. For more information, visit the website at or give them a call at 336.774.4777.