You’ve adored them since 2007 for the jewelry and accessories you can’t get enough of, along with trendy clothing and creative gifts. Now you’ll love them for taking the local prom and formalwear scene to the next amazing level!
Owner Kristina Prysiazniuk and her dedicated team recently refurbished additional space near their current boutique and have welcomed the onset of prom season with open arms. Their second location, Hip Chics Prom & Formal Wear and Village Tuxedo, which celebrated its grand opening in early January with 300 sample dresses, was a journey that came about through varying events, but always with the same spirit and style that Hip Chics is known for.
The road to prom began four years ago when Kristina’s daughter, Logan, was dress shopping, and they began to realize there were few fashionable options in the area. Many of Logan’s friends were traveling to Charlotte and Raleigh to find dresses they loved, and she suggested to her mother that Hip Chics carry stylish prom looks so girls could shop locally.
Testing the waters, Kristina says they started out small the next year with just a few prom-perfect dresses tucked away in a corner of the boutique. Seeing success, fast forward a couple of years, and with an additional 2,400 square foot of space, they expanded their prom category a bit more. Year three found them expanding both the lines they carried, and their dressing areas, and seeing the dream continue to grow. In 2017, when additional showroom space – 3,000 square feet to be exact – became available in the same shopping center, Kristina and her team (including daughter and now prom buyer, Logan!) worked tirelessly to update the new space with the shabby chic interior look she loves. They hit the Atlanta prom Market for a whirlwind buying trip, and are now fully immersed in both prom and formal wear.
Now, Logan is a sophomore in college, and a buyer for the prom shop, while Kristina’s son, Parker, is a sophomore in high school and models for Village Tuxedo. When Hip Chics first introduced prom fashions to their clientele, they marked the occasion with a “Breakfast at Tiffany” style fashion show, putting the word out they were serious about style and elegance. Clarisse, Rachel Allen, Madison James, Tiffany Designs, Alyce Paris, La Femme, and Dave & Johnny are a few of the lines they carry, along with tuxedo rentals that include Michael Kors, Ralph Lauren, and Calvin Klein – all in a variety of sizes and price points.
Hip Chics also offers a unique twist to the prom process: They are happy to register each dress under the client’s school name, and will not sell the same dress, in the same color, to another girl at the same school.
Broadening the business has been a perfect fit so far. “Opening the new space allows us to keep all of our boutique and urban shop intact with both clothing and the same customer service as always, while being able to focus on just the prom business on the new side,” explains Kristina.
What’s hot for this prom season? The subtle elegance of blush, florals to have some fun with, and sophisticated black-and-white are among our favorites, with necklines and bodices to suit every figure, and stylish, off-the-shoulder two-piece dresses.
With heartfelt thanks to her entire family for their support during the creation of the new space, and most especially to her brother, Wes, for renovations, Kristina says an exuberant “bring on spring!”
Visit Hip Chics Prom & Formal Wear and Village Tuxedo at 2668 Lewisville-Clemmons Road in Clemmons, 336-602-1714. Store hours are Monday, Wednesday, and Friday 10 a.m. – 6 p.m., Tuesday and Thursday 10 a.m. – 7 p.m., and Saturday 10 a.m. – 5 p.m., and Sunday 1 p.m. – 5 p.m. Follow them on Facebook, Instagram, Pinterest, and Twitter.