Long Jewelers: Impressive Quality, Craftsmanship, and Prices


Experience and Expertise

Phillip Long, owner of Long Jewelers in Winston-Salem, has been part of the family business since he was 12 years old. Long Jewelers, established in 1945 in King, North Carolina, was known as the “best place for watch repair in all of Stokes and Surry County.” Working as an apprentice with both his grandfather and father, Phillip learned at an early age the value of “great work for a price that didn’t cost an arm and a leg.” He began his young professional life in his grandfather’s basement; helping to build and repair clocks proved to be the perfect accompaniment to the work Phillip did repairing watches in the family store.

Through the years, people’s reliance on mechanical watches waned, and Long Jewelers’ focus shifted accordingly. Although there is still a need for watch bands and batteries to be replaced (and Long Jewelers routinely provides this service for its customers), with the exception of refurbishing the occasional Rolex, watch repair is no longer part of the repertoire of services provided. However, as evidenced by the many and varied tools in the back corner of the store, jewelry repair is flourishing. Phillip has over 30 years of bench jewelry repairs and restoration experience and strives to provide “quality craftsmanship and the best prices in the area.”


In addition to jewelry repair, Phillip skillfully and artfully designs and creates exquisite rings, pendants, bracelets, necklaces, and earrings from diamonds, precious, semi-precious, and rare stones of every size, shape, and color. A fitting motto would be, “If you can dream it, I can create it.” The glass displays that line both sides of the store are peppered with evidence of his remarkable craftsmanship, and because there is availability at every price point, Long Jewelers is most assuredly the best place to select the perfect piece for any occasion!

Long Jewelers is best known for their high-quality diamonds and affordable prices. Phillip and a GIA (Gemological Institute of America) certified diamontologist, personally grade every diamond they purchase. By matching the diamonds to a master set of stones, an accurate assessment of “the 4 Cs: clarity, color, cut, and carat” can be attained. Phillip only chooses “the very best diamonds for the money” so he can then “pass along the savings to the customers.”   Long Jewelers’ display cabinets boast diamond earrings, bracelets, necklaces, and pendants, but the inventory of diamond engagement, wedding, special occasion, and everyday rings is huge! Phillip reports that he sells more rings than anything else in the store and as he jokingly explains, there is a very good reason for that. “People have two wrists, two ankles, two ears, and one neck, but… they have ten fingers!”

Golden Opportunities

Individuals are invited to bring in their old, broken, or rarely worn jewelry. Long Jewelers commits to “paying the highest prices in town for gold jewelry, coins, and sterling silver.”   In fact, during the interview, a young man came into the store with a diamond ring and left with money in his pocket.

In addition to turning gold into cash, Long Jewelers offers customers several options to buy beautiful pieces at significant savings.

  1. Trade in jewelry toward store merchandise at an extra 10% over cash value.
  2. Closeout jewelry ensures plentiful purchasing options at great prices.
  3. Estate Jewelry collection “has opened up a world of possibilities for jewelry lovers to own hard to find designs from modern day beauties to antique jewels.”
  4. An additional bonus…all fine jewelry purchased at Long Jewelers receives a free appraisal certificate (pieces not purchased there can be appraised for a fee of $75.00).  

Look no further than Long Jewelers for all of your jewelry wants and needs! In addition to an amazing inventory of fine jewelry, customers will find an extensive collection of stylish men’s and women’s Citizen watches (including the eco drive series), Wind and Fire bracelets, Akoya pearls, rare coin necklaces, cameos, and a host of unique items. Because the website content is updated daily, customers are always just a click away from accessing the online portfolio of fine jewelry to select the perfect piece for themselves or a loved one.    

Long Jewelers is located at 111 Hanes Square Circle in Winston-Salem, NC (across from Kohl’s and next to Panera Bread). Hours of operation are Monday-Friday 10:00 am-6:00 pm and Saturday 10:00 am – 2:00 pm. For more information call 336.659.0641. You can visit them at long-jewelers.net or on Facebook.