Mainstream Boutique: On a Mission to Give Customers the Best



If you haven’t stopped in Mainstream Boutique in Winston-Salem recently, you are missing out on some great things! In February, the boutique went through renovations and has many excellent finds to add to your spring wardrobe.

Sprucing Up for Spring

“After five and a half years in business, we decided it was time to spruce things up, and our customers love it! We had a champagne toast to reveal our new space. We love hosting events and it was a wonderful time, celebrating with so many people. Plus, the boutique has many spring styles that customers were able to enjoy,” said Anitra Mitchell, owner of Mainstream Boutique.

As for these spring styles, Mitchell began researching trends and shopping in summer 2017. Pieces started making their way to the boutique’s floor this past January. According to Mitchell, she finds the latest trends by studying what customers want and going to markets in Atlanta and Las Vegas.

“I’m in the shop every day, and this gives me a chance to see what styles customers are looking for but can’t find. At Mainstream Boutique, we try to find pieces that aren’t anywhere else. For spring 2018, pastels and blush tones are huge hits. These accents can be seen through bracelets or bralettes. Textures are big as well as embellishments such as flair sleeves or florals on jeans. Also, Ultra Violet is the Pantone color of the season. Studying these trends allows us to see what styles are fads or will be trends,” said Mitchell.

Finding the Perfect Outfit for You

The boutique has trained stylists who are always willing to help customers find a new outfit or piece. Every day, Mainstream Boutique gets new items and styles them in ways to give customers many options.

“We love it when customers come in, looking for something new and are ready to play. It feels as if we are inviting them into our closet. First, a stylist will show them around and get a feel for what the customers like and what they are looking for. Then, we just start building an outfit and let the customer try things on,” said Mitchell. “Customers often try on things they do not pick out and trust us to choose for them. It is so much fun.”

This personalized customer service is just one of the many things customers love about Mainstream Boutique. According to Mitchell, her vision for the boutique is that customers can be comfortable when shopping and not feel pressured. She and her team want to help build up other women and help them feel good about themselves.

“That is my mantra in life, and I truly believe that retail therapy is real. I feel as if God gave me this mission. Women can get so stressed out and run ragged, so we want to offer beautiful things and support all at the same time. We encourage customers to leave their worries behind, enjoy time to themselves and to just breathe. We truly care about our customers,” said Mitchell.

A Look into the Future

“My hope for the future is to keep spreading our mission and loving the women in our community. I love it when new people come to the boutique. Some apologize for having just come from a workout or rushing out of the house in sweats and a t-shirt, but I want people to know we aren’t the image many people have when it comes to boutiques. Absolutely everyone is always welcome, and the more real you are the better,” said Mitchell.

Many people have asked Mitchell if she ever has plans to move and expand. Her answer is always the same “I don’t want to.” According to Mitchell, as a mother of two amazing boys, Mainstream Boutique is her girl.

“Is there a word bigger than passion? I love every second and I want to be at the shop. I never want to give it up,” said Mitchell. “When the time comes for me to retire, I’ll always be wondering ‘but what will I do?’ I can’t imagine doing anything else.”

Mainstream Boutique is located at 110 Oakwood Drive Suite D in Winston-Salem. Call 336.448.1485, or visit mainstreamboutique.com/pages/winston-salem. Be sure to like them on Facebook and Instagram.


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