Mellie & Emilia, located at the edge of downtown just beyond BB&T Ballpark, is the newest addition to the Winston-Salem boutique scene. On March 31, 2017, owners Courtney Myers and Lauren Schneider opened their doors to the public for the first time.
Two years ago, bubbling up from a conversation over cocktails at a Forsyth Woman magazine Girls’ Night Out, came the idea to “open a boutique that provided something distinctively different from other boutiques in the area.” Fueled with enthusiasm, energy, and support from their spouses (business owners themselves), they established a business plan and settled on a location that provided easy access from Peters Creek Parkway and Business 40. Deciding on the boutique name proved to be the most difficult task. “We knew we wanted something unique,” Myers shares. Schneider’s three children each have names that begin with the letter “E” and Myers’ three children’s names begin with the letter “M.” In the end, they could not be more excited with their choice…Mellie & Emilia! The owners jokingly said, “Now we each have a fourth child!”
“Winston-Salem is ripe for a unique shopping experience like this,” states Schneider, “and we are thrilled we can bring Mellie & Emilia to the city.” This posh boutique delivers on another level, too: urban renewal. “Extending downtown across the [Business 40] bridge is an important next step in the revitalization of West Salem, and this is something we are very excited about,” Myers remarks. The original building was completely renovated and transformed from drab and dated to fresh and classy. “The only remnants of the former paint shop are the windows and exterior walls,” points out Schneider. Attention to detail is apparent at every turn. From the reclaimed dressing room doors (obtained from a barn sale) to the oversized, antique mirror and chic sitting area, the boutique is crisp, elegant, and voguish.
Inspired by New York’s famed fashion industry, Myers and Schneider offer the newest contemporary collections that are trending for the 20-50-something woman. Mellie & Emilia offers boutique goers uniquely curated displays of designer denim and tees, resort wear, date night outfits, cocktail attire, show pieces, and intimate apparel (camis, lacy bralettes, and foundational items like nude slips). And while the focus is necessarily upscale lines, Schneider is quick to point out, “We have a variety of options that allow for a wide range of price points on the latest and most fashionable looks.”
Creating a personal touch for every client’s shopping experience is a top priority for Myers and Schneider. According to Myers, “We want to assist clients in finding the perfect style for them.” Both Schneider and Myers have a passion and talent for “taking what a client has and giving it a fresh, new look.” Whether adding a single piece to complement existing wardrobe items or transforming dated apparel into a collection that is contemporary and stylish, Mellie & Emilia has you covered! “We are eager to help clients get comfortable wearing something a tad more trendy than what they normally wear,” shares Schneider. The ultimate goal is to help clients feel great and look great in their clothes.
A Class Act
In addition to creating a unique, personalized shopping service to provide clients with the latest and most fashionable looks, Mellie & Emilia are “giving back.” Myers and Schneider believe that giving back to the community is one of the most important, powerful, and valuable things they can do as business owners. Every month they select an individual, family, charity, or established organization to contribute a portion of their sales. “Responding to needs in our community and empowering and supporting women is our primary focus,” declares Myers.
Schneider and Myers share that they are at similar places in life. They place a high value on family and quality time with their children. “This common bond and commitment to support one another in keeping priorities in order is the cornerstone of our business,” reports Schneider. The boutique hours reflect the coveted family time: Monday – Friday: 10:00 a.m. – 5:00 p.m.; Saturday: 10:00 a.m. – 3:00 p.m.; Sunday: Closed.
Top Five Reasons to Shop at Mellie & Emilia
- Help revitalize West Salem and extend the downtown boundaries.
- Enjoy distinctively different contemporary clothing and accessories.
- Receive service that is personalized for every style and budget.
- Participate in giving back to the community.
- Support local. Buy local.
Mellie & Emilia is located at 365 Peters Creek Parkway, Winston-Salem, NC. For more information visit mellieemilia.com