Not Your Traditional Gift Store: Penny Lane Boutique Adds New Paint to Characteristic Inventory



By Megan Taylor

For more than two years, Penny Lane Boutique in Clemmons has offered customers a wide variety of unique products including clothing, accessories and paint. The store currently sells CeCe Caldwell mineral and clay paint and General Finishes Milk Paint and Finishes. Now, a new line of paint, DIY Paint by Heirlooms Traditions, has made an appearance on the boutique’s shelves.

“We are adding the DIY Paint for many reasons,” said Owner Chris Hambrick. “It’s a chalk paint, and chalk paints are becoming pretty common. There is really no other store in Clemmons that sells this type of paint. You used to have to go downtown to buy it. Now, you can get it while shopping for gifts. Plus, there are about 30 awesome colors and names, such as Old 57, which is an aqua/teal shade.”

The new DIY Paint is 100% green, non-toxic and made in the USA. When compared to other brands, this paint has a longer shelf life, multiple uses and saves steps for the painter.

“You can use it for cabinets, bathrooms or any type of furniture,” said Hambrick. “It can be put into a sprayer or used with a brush. There is no sanding or priming and takes only a couple of hours to dry.”

Another bonus for the addition is cost. The DIY Paint is less expensive for both the boutique and customers. A pre-poured eight-ounce sample is $12, while pints are $20 and quarts are $30.

“This paint saves money and waste,” said Hambrick. “It’s also more popular and has more options to provide the consumer. I’ve tried it, and you still get a great quality for less money.”

Want to try the DIY Paint? You’re in luck! Penny Lane Boutique offers monthly paint classes, featuring different types of paint and techniques.

“The ‘Painting and Pinot with Penny’ classes are held on a Saturday from 9:30am-2pm and include lunch and wine,” said Hambrick. “We ask you to bring your own piece of furniture to paint, and you get to select your colors. We’ll then go through different techniques and looks, such as waxing and darkening. Once you find a look you like, you can finish your piece.”

If interested, you must pre-register by calling the store or by visiting the website. These classes are just one of the many services that give Penny Lane Boutique a chance to interact with customers.

“Customer service is very big for us,” said Hambrick. “We try to focus on connecting with our customers from the moment they walk in the door. If a customer needs something, we try to fit that need. We have customers that have been with us since our opening.”

In October of 2014, the boutique grew in store space and added more items to its inventory. In addition to the DIY Paint, customers can purchase clothing and gift items from brands such as Charles Rivers, Rewined Candles and Lola Blue. Most of the products are from vendors in North and South Carolina. The store also does monogramming and gift wrapping.

“We try to have eclectic and different items that appeal to a variety of ages and are reasonably priced,” said Hambrick. “It really is a one-stop shop for many, similar to an old mercantile store. Our customers like to say we are the best-kept secret in Clemmons because you never know what you’ll find. Penny Lane Boutique isn’t the traditional gift store you picture. We always have things that you normally won’t find anywhere else.”

Customers can connect with the store through its website, Pinterest, Facebook and Instagram accounts. Additional shopping is available through the boutique’s online store.

Looking into the future, Hambrick hopes to continue growing, possibly move to a bigger location and have a greater online presence through an e-commerce site. However, there is one thing for sure — the future for Penny Lane Boutique looks very bright.

“The community and our customers are great, so we are definitely heading in the right direction,” said Hambrick.

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Penny Lane Boutique is located at 3560 Clemmons Road, Suite C in Clemmons. Call 336.661.8336, or visit online at pennylanebtq.com. Be sure to follow Penny Lane Boutique on Facebook, Pinterest and Instagram.


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