BY SUSAN SCHABACKER
A UNIQUE BOUTIQUE!
What sets Mainstream Boutique apart from any other store? Personalized shopping experience, plus top-notch, up-to-date, wearable pieces! The store’s personality and atmosphere reflect the vision of owner Anitra Mitchell, who blends her dynamic energy with an uncanny fashion sense for women of all shapes, sizes, and personalities!
Mitchell believes the most important items in a woman’s closet are the items “that put a smile on your face when you wear them!” It could be a pretty dress one day, then a perfect pair of skinny jeans the next. Sure, you can buy an outfit anywhere, but this is where you can stay on top of fashion trends. You’ll find a unique look for your lifestyle and can build a wardrobe of “must-have” clothing, shoes and accessories at Mainstream Boutique, one of Winston-Salem’s most unique boutiques.
A WIN-WIN SHOPPING EXPERIENCE
An experienced team at Mainstream Boutique offers “one-on-one styling.” Stylists help meet every woman’s specific needs, and shoppers leave happy, often with complete outfits and prized pieces that go with anything in their wardrobe.
“Staying true to yourself is most important. Only you know what makes you feel good, and we’re here to help you figure it out,” says Mitchell, with full confidence in her successful team of stylists.
Mainstream Boutique is dedicated to enriching women’s lives, providing them with options to look and feel their best during any season of life. “We are a multi-generational boutique,” says Mitchell. “We love when mom, daughter and grandmother shop together and they all leave with smiles, eager to come back for more!”
A TEAM EFFORT
Constantly on the look for new styles that reflect what she hears customers asking for, Mitchell also exposes them to looks they didn’t even know existed. “Our mission is to build women up, so they can go into the world and make a difference,” says Mitchell, and with new product arriving daily, Mainstream Boutique is where customers find exactly what they are looking for.
“I’m excited each day to see who will visit,” says Mitchell. “I pray that women feel loved when they enter our doors, and I love to see them leave happier than when they arrived.” She is inspired to meet women where they are and help improve their lives. “God has placed an amazing opportunity to do what I love,” says Mitchell, and has “brought great joy to me, my staff and the amazing women who allow us to work with them.”
FAMILY OWNED AND COMMUNITY FOCUSED
Mitchell’s whole family joins in, working and growing together. Her husband, Brad, manages the business side of the Winston-Salem and Mooresville locations, while her mother, Charlotte, manages the Mooresville boutique. Mitchell manages the Winston-Salem boutique, along with buying for both locations. Mitchell’s boys, Cooper (14) and Turner (10), are also known to pitch in at times, and you may even find their pup, Ralphie, at the shop, too!
Mitchell loves to give back to the community and supports local schools, churches, and charities through donations, giveaways, and sponsorships, and their milestone celebrations provide opportunities for the community to gather together.
A 3-DAY CELEBRATION: MAINSTREAM BOUTIQUE’S 6thBIRTHDAY PARTY!
Thursday, September 20: Enjoy a fun night out from 5:30 p.m. to 7:30 p.m. Shop, experience tasty local food from The Porch and Lei Lei’s Bakery and sip on spirits. Also, register for great giveaways!
Friday, September 21: Take part in all-day birthday festivities from 9:30 a.m. until 6:30 p.m. Enjoy cake by Lei Lei’s Bakery, a lip make-over and a FREE gift with purchase!
Saturday, September 22: Don’t miss out on mimosas and munchies between 10 a.m. and 6 p.m. Saturday is also “Fairy Hair Day,” so you can make an appointment to get your hair done and enjoy cookie tastings by Cherry Tree Lane!
Mitchell looks forward to partnering alongside other locally owned businesses and celebrating Mainstream Boutique’s six wonderful years empowering women’s lives.
Be part of the festivities! Celebrate Mainstream Boutique’s 6th birthday with three days of exciting events with the team, family, and friends! Don’t miss it!
FOLLOW MAINSTREAM BOUTIQUE ON FACEBOOK LIVE!
The Mainstream Boutique team hosts Facebook Live videos every Monday, Wednesday, and Friday featuring new arrivals and styling tips. Catch the demos and learn how to dress up or dress down any outfit to make it your own.
Mainstream Boutique is located at 110 Oakwood Drive, Suite D, in Winston-Salem, NC 27104. Hours: Monday through Friday 9:30 a.m. until 6:30 p.m.; Saturday 10 a.m. until 6 p.m., and Sunday 12:30 p.m. until 5:00 p.m. Phone: 336-448-1485. Follow Mainstream Boutique on Instagram and Facebook.
“I absolutely love your store, and the customer service is truly customer service! I can’t say enough good things about both. You have totally changed my way of thinking about clothes and myself. I tell everyone that will listen about your store!”
– Melissa Young
“The store’s personality reflects the vision of its owner, Anitra Mitchell, and each member of her staff reflects that same awesome vision of style and empowerment. Five stars!!!”
–Dr. Chris Yuengal