BY JEN OLENICZAK BROWN
What was your first Dewey’s Bakery experience? Mine was when I was visiting my then-boyfriend, now husband. He got me a pint of banana pudding ice cream and I was beside myself. First, I don’t think I ever had banana pudding (don’t shame me! I’m an NYCer!), and second, it was amazing, and I still think about that ice cream.
Scott Livengood, owner and CEO of Dewey’s, grew up having it as a reward. “I still remember going to get either a cream horn or an éclair after doctor’s appointments or tests.”
Dwayne Thompson, Director of ReStore Operations with Habitat for Humanity of Forsyth County, remembers his first Dewey’s experience. “It was one of the assistant managers, and she brought in Pink Lemonade cake, and I kept thinking what is Pink Lemonade cake! I had it, and it was delicious.”
Chances are good that if you live in Winston or the surrounding areas, you, too, have a Dewey’s memory. Think about it. What treat was it? How did it make you feel?
Now take that warm and fuzzy feeling, and think about gifting it to someone, maybe someone who hasn’t had a Dewey’s memory yet – or – would love to have another one, because who wouldn’t? Couple that with knowing your purchase is going to be supporting a good cause, and you have a recipe for the right kind of holiday season, one that gives back to our community.
This holiday season, Dewey’s Bakery is partnering with Habitat for Humanity and local ReStores, offering their treats available for purchase at ReStores in Forsyth County, as well as others across North Carolina. Need some cheese straws for your party? Maybe some cookies to send to your friend out of state? Or even Moravian Sugar cake for a hostess gift? Swing by a ReStore, and for every item sold, over one-third of the revenue is donated back to Habitat for Humanity.
But what exactly does the ReStore have to do with it? If you’ve heard of Habitat for Humanity, you might know their vision of a world where everyone has a decent place to live. You might have also visited the ReStore to pick up some new or gently used furniture, home décor, appliances, and building materials, but you might not know that proceeds from the ReStores go to eliminating substandard housing by helping families in Forsyth County construct and purchase well-built and affordable homes. They also perform repairs for homeowners in the community to help the residents safely age in place.
“As I talked to the customers more, and got to know them, some of them have never had a sofa or a mattress. Now because of the ReStore, they can have their first sofa or mattress,” Dwayne said. “I think we take that for granted.”
The partnership with Dewey’s Bakery isn’t the first – they had a successful test run this past July for their “Christmas in July” sale and sold out of all baked goods.
“We are extremely proud to embark on this new partnership and to support such an important mission,” said Scott. “We collaborated with the Habitat team to create this unique way to raise funds without the need for additional staff or extra retail space, and we’re excited to see what our teamwork can accomplish.”
Scott is also no stranger to the good work that Habitat does: he’s been part of the board and helped build two habitat houses himself. “The Winston-Salem community has given so much support to us; I’m happy to be giving back whenever I can.”
When you’re looking to pick up your holiday treats or gifts, swing by one of the ReStores – you’re not only giving someone their own Dewey’s memory, you’re also giving back to the community – your community.
Find Dewey’s Bakery products in stores now through December 31st.
Forsyth County ReStore Locations
619 N. Main Street
Kernersville, NC 27284
6499 Shallowford Road
Lewisville, NC 27023
608 Coliseum Drive
Winston-Salem, NC 27106