Wake Forest Baptist Health Imaging Turning 40? Make it Count!



Think about the following statistics and you’ll see why it’s never been more urgent that women embrace the age of 40 as the point to begin annual mammography screenings: One in six cases of breast cancer occurs in women ages 40 to 49, and the incidence of breast cancer doubles in women ages 40 to 44, compared to those ages 35 to 39.

While you’re celebrating the milestone #40 birthday, remind yourself that although many insurance companies suggest having a mammogram only every other year, the American College of Radiology still maintains guidelines that include a baseline screening at age 40 for women with normal risk factors, and mammograms every single year after that. News from the medical world tells us that early detection equals far better treatment options, and with their program More@40, the team at Wake Forest Baptist Health Outpatient Imaging wants to make 40 the number that saves lives!

This dedicated team performed over 11,000 screenings last year alone. Most recently, in celebration of National Mammography Day, they provided 23 local women with a mammogram they could not have otherwise afforded. They were also one of the first centers in the area to offer 3D mammography, the gold standard for early breast cancer detection which provides 3D images of breast tissue in one-millimeter slices. Not only does this technology more accurately identify abnormalities, it also lowers the need for additional imaging and lessens the incidence of false positives. Wake Forest Baptist Health Outpatient Imaging has also conquered the “I’m too busy” excuse offered by so many women; their practice offers convenient evening and Saturday appointments for mammography screenings, making it easier than ever to schedule a convenient mammogram.

To reach women throughout the community with this potentially life-saving message, Wake Forest Baptist Health Outpatient Imaging began to promote their More@ 40 program this fall with events designed to educate and encourage women to spend a precious few minutes of their time to care for themselves. Events such as September’s Rose at Medaloni Cellars and The Perfect Fit Party — an event co-hosted with Soma Intimates, leaders in lingerie options for post reconstructive surgery patients — were created to raise money for the 3P Fund (that’s short for Positive Pink Power!) to offer free mammograms to women in the area who might not have the necessary resources available to them. Those events, paired with efforts during October’s National Breast Cancer Awareness Month, have Wake Forest Baptist Health Outpatient Imaging heading towards a wonderful new year in 2018, with more in store for their More@40 message.

“I’m always impressed with how community-oriented Brenda Bronk, WFBH Imaging marketing manager, and her team have been,” says Brooke Eagle, Associate Editor of Forsyth Woman. “The magazine has partnered with them for years for an annual fundraising event to support their 3P Fund, which pays for underserved women to have mammograms. Their team has a true passion for promoting breast cancer awareness in our wonderful community.”

Approximately one in eight women in the United States will develop invasive breast cancer during their lifetime, but the death rate for women under age 50 has decreased, thanks to earlier detection and heightened awareness.

If you are 40 and have not had your first mammogram, now is the perfect time to schedule, before year’s end! Mammograms, including 3D, are covered by most insurance companies as part of your preventive care.

For more information on the More@40 program or to schedule a mammography screening at Wake Forest Baptist Health Outpatient Imaging, located at 265 Executive Park Blvd in Winston-Salem, call 336-765-5722, or visit them online at WakeHealth.edu/imaging. Hours for 3D Mammography are Monday through Friday 7 a.m. – 7 p.m. and Saturdays from 8 a.m. – 2 p.m.


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