BY ADELE CASANOVA
Our Wig Boutique owners Denise Grantham and her daughter Billie Jo Woolard are celebrating their second anniversary as owners of the fashionable and popular wig boutique. Between them, Denise and Billie Jo have over 40 years of experience helping clients choose just the right look. Denise took over ownership of the wig boutique, formerly Chic Wigs, after working there for 33 years, along with her daughter, Billie Jo. When the corporate owners decided to pull out of the market, Denise knew she couldn’t leave her clients. Billie Jo joined her at the boutique 20 years ago.
Denise’s and Billie Jo’s compassion for their clients, and their mission to help their clients feel better about themselves, results in a warm, friendly atmosphere, without judgment, where clients can confidently choose wigs and hair pieces. Some of their clients have been shopping with them for many years and have become true friends. Often clients just drop in for a friendly visit to enjoy the company of Denise and Billie Jo in the lovely remodeled boutique. One client refers to the boutique as her “happy place.”
Our Wig Boutique carries at least ten brands of wigs, keeping around 1200+ in inventory. They have wigs for both men and women. No matter what your budget, they have a wig or hairpiece to fit your needs. The majority of their wigs are made from synthetic hair, as the new synthetic hair wigs are of superior quality that can be styled easily and hold shape and style longer. And they look truly natural! Our Wig Boutique carries a variety of styles, from classic looks to very modern styles. Wigs have come back into style as fashion statements much like they were in the seventies.
Why consider wearing a wig? Many reasons! Clients may be experiencing thinning hair or hair loss from medication, and these clients will experience compassion and privacy when working with Denise and Billie Jo. Some clients want to change up their look or want the convenience of easily styled beautiful wigs as opposed to having to constantly style their own hair. Our Wig Boutique also offers a wig styling service for clients wishing for even more convenience.
Denise and Billie Jo understand how much a part of each person’s style and confidence comes from his or her hair. They not only focus on a client’s facial features and coloring when helping choose wigs but also on fit and comfort, instilling confidence in the client’s choice. “Why did I wait so long to come in?” is a comment Denise and Billie Jo often hear from clients.
There is never any rush or pressure to choose and purchase a wig. Denise and Billie Jo know that a wig is a very personal item and that choosing one is an important decision. They encourage their clients to try on several styles and go home and “sleep on it” before coming back for a final choice. This is how they successfully operate a reputable wig shop with a no return policy.
When you visit Our Wig Boutique, look for the lovely accessories they also carry such as turbans, head scarves, hair pieces, and jewelry. They have many ways for you to update your look!
Stop by and meet Denise and Billie Jo, along with Alyssa, Denise’s granddaughter. Discover the fun, confidence-building experience of choosing and wearing a beautiful new wig! They are located in Winston-Salem at 3246 Silas Creek Parkway in the Silas Creek Crossing Shopping Center (across from A. C. Moore), or call them at 336-765-5806, and be sure to like and follow.