Wood & Thread Boutique: A Local Gem Selling Hot Trends, Loungewear, and Laughs



 

Sick of gloomy, cold weather and ready for warm and vibrant spring? While taking care of some much needed spring cleaning, stow away your winter coats and spruce up your wardrobe with the latest spring trends. Winston-Salem’s Wood & Thread Boutique carries a taste of everything for local fashion lovers looking to keep up with springtime appearances. Located on charming Brookstown Avenue, Wood & Thread Boutique is the ideal stop for a Saturday morning shopping day, complete with artisan coffee and baked goods from nearby local coffee shops. In need of a quick pick-me-up during your lunch break on a stressful Monday afternoon? Browse the shelves at Wood & Thread for unique accessories and delicious smelling candles sporting quirky and witty sayings that will lend you a much-needed laugh.

As the owner of Wood & Thread Boutique, Theresa Burton has spent the winter season finding top-notch spring inventory to sell with her shop’s boho chic ambiance in mind. New and loyal shoppers can expect to see popular trends such as relaxed and straight cut jeans, mid-thigh shorts, and a variety of new dresses ranging from form fitting with cut-outs to oversized and baggy. Customers can rest assured that loungewear remains a shop staple, with a bit of active wear being added to the mix this year. As for new colors to expect, Wood & Thread Boutique always carries plenty of pieces in neutral colors, which are must-haves for versatile wardrobes and women on the go. This March, add a touch of pastel to your closet and be pretty in periwinkle with the help of the Wood & Thread racks.

Since moving the boutique to its current location in 2018, Theresa has grown to love the neighborhood’s family-like atmosphere and has thoroughly enjoyed immersing herself and the boutique in the Brookstown community. After establishing pop-up shops for over a year, Theresa decided to snag a spot to open the boutique in Downtown Winston-Salem – a spot she had been eyeing for months at 301 Brookstown Avenue. As it turns out, Wood & Thread was a perfect fit for the Brookstown area, as residents of nearby apartment complexes, convention center visitors, and students from Salem College and UNCSA frequent the shop. Wood & Thread’s small business neighbors have welcomed Theresa and her team with open arms, along with welcoming the new foot traffic that Wood & Thread has attracted to the area. As the shop celebrates its four-year anniversary this March, Theresa has been touched by how much the community has uplifted the boutique through its ups and downs, and is forever grateful for the support of nearby local businesses, friends, and customers, old and new.

Giving back to the community and supporting local businesses are important causes to the Wood & Thread team, as many clothing and accessory brands sold in-store and online donate a portion of their proceeds to nonprofit organizations. Additionally, Wood & Thread strives to support fellow local boutiques and small businesses, especially after the hardships small business owners have faced throughout the COVID-19 pandemic. In 2020, Wood & Thread re-established its pop-up roots by setting up outdoor shops in parking lots alongside other small businesses to circumvent the challenges imposed by local restrictions and social distancing guidelines. Having the opportunity to work with fellow small business owners gave Theresa and her daughter Emily, who manages the boutique’s social media, the opportunity to network and gain inspiration for Wood & Thread. This spring, expect to see more Wood & Thread pop-ups throughout the community. In fact, the Wood & Thread team would love to invite local vendors to reach out to Theresa in-person, online, and via social media for inquiries regarding collaborations and future pop-ups.

If you’re a college student searching for the perfect part-time gig, Wood & Thread Boutique is currently hiring for weekend help. Bring your resume to the Boutique and speak to Theresa and her team to apply in-person.

Ready to start shopping? Visit woodandthreadboutique.com to view store hours and current products online, and follow @woodandthreadboutique on Instagram to stay posted on the boutique’s newest items. Check out Wood & Thread on Facebook and stop by the store in-person to see what this Brookstown boutique has to offer.

 


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